“你美就仿你”:仿拟的“同省异效关模式”

"If You Seem Charming,I'll Copy You" : CEVER Model for Parody

以仿拟的五"何"为题,先阐述了"何为仿拟"、"何以用仿拟",指出仿拟的语用标记价值主要在于"趋同省力"和"变异取效"的和谐张力。关于仿拟的盛行,指出这是"你美就仿你"的常人心理,也符合词汇—构式语用学的学理。关于"仿拟何以运作",借用良构仿拟语用条件,并提出仿拟的"同省异效关模式"。最后,就"仿拟何须推而广之"讨论了四点注意事项。

This paper centers round five WH-questions about parody. First with regards ＂ What is parody？＂ and ＂Why parody？＂, this paper holds that the pragmatic markedness value （PVM） lies in the harmonious tension between convergence-economy and variation-effectiveness. About popularity of parody, this paper maintains that it arises out of the common mentality of ＂If you seem charming, I＇ll copy you. ＂ , going in line with the principles and rules of lexico-eonstructional pragmatics. In terms of the mechanism and conditions of well-formed parody, this paper adopts Jiang Qingsheng＇s five ＂pragmatic conditions＂ while formulating a ＂ Model of Convergence-Economy, Variation-Effectiveness and Relevance＂ （CEVER）. In the end, with a brief discussion of ＂ Why popularize parody？＂, this paper finishes by some precautions.