论商业化健身产业中的身体恐慌文化

Body Panic Culture of Commercial Fitness Industry

通过文献资料、逻辑分析等研究方法,对商业化健身产业中的"身体恐慌文化"进行了探讨。研究发现,媒体在商业化健身产业中的身体恐慌文化营造,主要是依托两性关系的重新定义和健康主义的道德绑架来进行。身体恐慌文化促进商业化健身产业发展的内在机理在于,通过呈现完美身体、构建完美身体理念来使人们产生负罪感,进而进行消费性的忏悔和自我构建。身体恐慌文化在促进商业化健身产业发展的同时,也带来了一系列负面影响,最为突出的就是遮蔽了政府在健康、健身领域的责任和义务,模糊了健康的科学性。身体恐慌文化的本质原因在于身体的异化,身体成为标志、符号和资本,成为必须进行消费才能维护的"外在之物"。

Through literature, logic analysis and other research methods, the body panic culture of commercial fitness industry was discussed. The study found that the media mainly relys on the redefinition of gender relations and health doctrine of moral kidnapping to create the body panic culture of commercial fitness industry ; the internal mechanism of the promotion of commercial fitness industry is that by presenting perfect body, or perfect body build concept to make people feel guilty, and then carry out consumer repentance and self-constructed; body panic culture on one hand promoted the development of commercial fitness industry, meanwhile brought a series of negative effects, include obscuring government responsibilities in health areas and blurring the science of health . The nature of body panic culture is the alienation of the body, the body becomes signs, symbols and capital; it is the unavoidable consumption in order to maintain the ＂external things＂.