从艺术本体论《狼图腾》的成功之道

On the Success of Wolf Totem from the Perspective of Artistic Ontology

从电影作品本体看,《狼图腾》取得票房与社会效益双丰收的原因有三方面:一是选取了具有社会现实性又具普世价值观念的主题,为赢得市场回报奠定了基础;二是采用层层推进的叙事手法进行语义传达,引领审美主体产生审美认同;三是"可看性"极强的电影造型吸引观众。有鉴于此,《狼图腾》的成功为中国电影的发展提供了可资借鉴的创作经验。

Three factors lead to the success of Wolf Totem both in box office and social effects. Firstly, it selects a themecombined with social reality and universal values that lay the foundation for market returns; secondly, it adopts a step -by - step narrative skill to arouse appreciations from the aesthetic subject ; thirdly, the highly viewable film modelling at-tracts the audience. As it has been mentioned for the above reasons, the success of Wolf Totem can offer creative experi-ences for the development of Chinese films.