建立中国直销员培训体系的若干思考

How to Establish Training System for Direct Sellers in China

直销员是直销企业在市场经济运行中综合能力的外在表现之一,其综合素质高低、专业技能强弱等一定程度上反映了直销员培训体系是否健全、是否完备,同时也会直接影响整个直销企业在社会上的公众形象。根据《直销管理条例》规定,直销员培训工作是由企业来完成的,但在中国目前市场经济发育远不完善的情况下,这样规定似乎考虑不周。笔者认为,直销员培训工作应该由政府主导来进行才是一条正确之路,包括教材制定、基地建设以及综合性基础知识教育等。在此基础上,辅之企业个性化教育,才有可能提高中国直销员培训工作的整体水平,进而也会有效遏制整个直销行业妖魔化现象继续蔓延。

The direct sellers play an important role in the operation and shaping of public image of direct sell-ing enterprises. According to Administration of Direct Selling Regulations, enterprises are in charge of training the direct sellers, while the author thinks that the training should be led by the government. The government should play a leading role in formulating textbooks, training basis construction and relevant education. Complementarily,enterprises can carry out its individual training.