户外广告与贺州城市视觉形象协调发展研究

Outdoor Advertising and Urban Visual Image Coordination and Development of Hezhou City

户外广告作为城市经济发展的必然产物,已经成为城市中传递信息、凸显城市风貌的重要组成部分,合理引导户外广告的健康发展对城市视觉形象的发展与塑造具有重要的意义。目前,贺州市的户外广告随着本地经济的发展也在迅速发展,但由于诸多原因,造成了户外广告与贺州城市视觉形象发展出现了不协调的状况,在未来贺州市的城市视觉形象建设中,应结合城市发展定位,引导户外广告健康发展,充分发挥优秀户外广告在营造现代城市良好视觉形象中的特殊作用,实现城市视觉形象的提升。户外广告和与城市形象的和谐发展,是探寻符合城市自身发展的户外广告发展之路。

Outdoor advertising as the inevitable outcome of the city＇s economic development,has become an important part of urban passing information and highlighting the urban landscape,and it is of great significance to reasonably guide the healthy development of outdoor advertising to develop characterization of the visual image of city. Currently,with the local economic growth,Hezhou outdoor advertising has rapidly developed. However,there are many reasons cause the uncoordinated condition of the outdoor advertising and Hezhou city urban visible image development. In the construction of future Hezhou city urban visual image,government should combine with urban develop orientation,guide the healthy development of outdoor advertising,give full play to the best of outdoor advertising a special role in the build the modern city good visual image,realize promotion of the visual image of the city. The harmonious development of the outdoor advertising and urban image,is an outdoor advertising development way to explore a conformance to the development of our city.