基于社交媒体的在线学习活动设计与实践研究——以人人网为例

The Practical Research of Online Learning Activities based on Social Media——Taking Renren as an Example

当前,社交媒体已成为人们学习、生活的重要交流工具,利用社交媒体开展在线学习活动能实现在生活中学习、在社会交往中学习。文章以社交媒体工具人人网为例设计并实施在线学习活动,通过社会网络分析法与内容分析法探究了学习者参与度和交互质量,并得出基于社交媒体的在线学习活动设计的4点启示:依据学习情境设计学习者的命名机制以促进参与度;设计即时讨论促进讨论活动的时效性;设计竞争激励策略调动学习者的积极性;设计自我管理机制促进社区管理的规范性。

Nowadays,social media has become an important communication tool in our daily life. We can learn in life and social communication in conducting online learning activities with social network. In this paper,we design and conduct online learning activities based on Renren,then analyze learners＇ participation and interactive quality by social network analysis and content analysis method. We summarize four important factors in designing online learning activities based on social media： design learners＇ naming mechanism according to the learning situation,in order to improve the participation; design instant discussion,to improve the timeliness of discussion; design competitive and incentive strategies,to motivate the engagement of learners; and design self- management mechanism to make the community more regulation.