远程教育院校微信公众平台的发展现状研究——基于省级广播电视大学的案例

Research on the Development of Wechat Public Platform in Distance Learning Colleges:Based on the Study of Provincial Broadcasting and Televison Universities

针对我国远程教育院校中的广播电视大学微信公众平台建设和使用现状,从平台的开设情况、外部特征、推广形式、功能特征及信息服务内容五个方面进行了分析,指出存在的问题与不足,并提出相关建议,以期促进微信公众平台在远程教育院校中的应用。

This paper makes a deep analysis in the establishment, external characteristics, promoting forms, functional characteristic and the information service of the Wechat public platform, through the investigation into the platform development and application situation in distance learning col- leges. This author points out the problems and makes relevant recommendations to promote the application of the Wechat public platform.