台湾灵芝休闲观光产业之发展及展望

Development of recreation farm of Ganoderma Lucidum in Taiwan

目前台湾地区灵芝生产及营销大概有6种模式：（1）企业规模型态且产品直销类公司。一条龙生产灵芝子实体且产品为直销方式，如双鹤集团等。（2）生技公司。以生产菌丝体为主且产品直销经营，如葡萄王生技公司及金颖生技公司等。（3）观光工厂。以微生物发酵产品直销经营，如丽丰微酵馆及菌宝贝博物馆，以牛樟芝为主。（4）灵芝生产农场。生产子实体且产品直销经营，如林养菌园、彦廷农场及瑞丰农场等。（5）生产农场兼休闲农场。生产兼开放消费者休闲观光，如丰年农场、蕈优农场及欣隆农场等。（6）销售型休闲农场。开放消费者休闲观光，如阿亮农场、菇神餐厅。灵芝产品以胶囊产品营销占90％以上，灵芝茶饮占3％～5％，其他包括灵芝茸酒和生技产品。

6 types of production and marketing on Ganoderma lucidum were observed in Taiwan, which were as follows： （1） Company with mass production and direct marketing channel： To produce and sale fi＇uiting bodies of Ganoderma lucidum, such as Hswai-Ho Reshi Group. （2） Biotechnology company： To produce mycelium products and had direct marketing channel, such as Putauwang Biotech. Company and Jinying Biotech. company. （3） Sightseeing factory： To produce Microbial fermentation products and had direct marketing channel, such as Li-Fong fermentation company and Mycobia museum ,their major products of fungus was Antrodia products. （4） The mushroom production farm： Production of fruiting bodies and had many marketing channel （included of the direct marketing）. Such as Lin mushroom farm, Yen-Ting mushroom farm and Ruei-Fong mushroom farm. （5） Production and Recreation Farm： Production and open to the consumer for leisure, such as Fong-Nei mushroom farm, Gi-Yu mushroom farm and Xin-long mushroom farm. （6） Marketing and Leisure Farm, open to consumer for recreation, such as A-liang mushroom farms and Gu-Sheng mushroom restaurant. Marketing on Ganoderma luciducm capsules were more than 90% of products , Ganoderma lucidum tea accounted for 3% to 5%, including Ganoderma wine and other Ganoderma biotech products.