供应链环境下制造商和零售商合作关系演化研究

Research on the Evolution of Cooperative Relationships between Manufacturer and Retailer in the Supply Chain

基于供应链视角,研究由单个制造商和单个零售商组成两级供应链的动态合作问题。考虑运用演化博弈理论分析方法,构建制造商和零售商动态合作演化博弈模型,分析制造商和零售商合作过程中策略选择的路径演化方向,探索制造商和零售商策略选择的演化规律。结果显示:制造商和零售商合作过程中的策略选择受到违约金和合作初始成本等因素影响,随着违约金的增加,系统沿着竞争策略方向演化,反之,则沿着合作策略方向演化;模型支付矩阵的构建以及参数约束条件也将影响企业策略选择的路径演化方向。

Based on the supply chain perspective,this paper mainly studies on the dynamic cooperation of two- level supply chain which is made up of single manufacturer and single retailer. With evolutionary game theory,the evolutionary game model of dynamic cooperation between manufacturer and retailer is established to analyze the evolution path direction and explore the evolution law of strategy selection during the cooperation of manufacturer and retailer. The results demonstrate that the factors such as penalty and initial cost of the cooperation have an effect on the strategy selection during the cooperation of manufacturer and retailer. Namely,with the increase of penalty,the system will evolve in the direction of competitionstrategy. Conversely,the system will evolve in the direction of cooperation strategy. Furthermore,the construction of payoff matrix model and parameter constraints will also have an influence on the evolution path of strategy selection in the enterprise.