冷链物流在生鲜电商行业中的发展研究

The Develop Research of the Cold-chain Logistics in Fresh E-business Sector

冷链物流是生鲜电商发展的关键因素之一,文中首先分析了现在市场上的生鲜电商的分类,重点解析顺丰依托优选、嘿客门店及冷运完成冷链一体化的设想。其在烟台大樱桃项目中的应用保证了樱桃的品质,实现了生鲜水果的全程冷链,让消费者更快速的享受到生鲜美食的同时,还降低了在流通过程中的损腐率,保障生鲜食品的营养成分及安全品质。

Cold- chain logistics is one of the key factor in the development of the fresh e- business. Firstly,this paper analysis the category of the fresh e- business in the market,and focus on analysis that SF achieve the idea of the cold- chain integrating which depend on SFBEST,SF- heike and transport in cold temperature. Their project on the apply of sweet cherry in Yantai guarantees the quality of cherry and achieve the whole cold- chain journey of the fresh fruit,let consumer not only enjoy the fresh fruit more quickly than ever,but also reduce the rate of loss rot in the circulation process and guaranteed fresh quality of food nutrition and safety quality.