数字出版物与传统出版物选题策划比较研究

A Contrastive Study of Topic Planning Strategies between Digital Publications and Traditional Publications

传统与数字出版物在选题策划方面,存在巨大差异:前者几乎是内容层面的策划,后者必须高度重视技术层面的策划;前者几乎只局限于单一媒体形态,后者往往覆盖全媒体;前者经常遭遇印数(或发行量,或销量)压力,后者面临的复制、发行和销售压力大为减轻;前者难以满足个性化需求,后者可以提供真正的个性化服务;前者主体简单明了,后者主体多元复杂。

Traditional publications and digital publications differ greatly in topic planning strategies. The former almost concentrates on content level,while the latter attaches greater importance to technical aspects;the former is largely confined to a single form of media,while the latter often covers all media; the former often encounters print scale（ or circulation,or sales） problems,while the latter faces less pressure in copying,distribution and promotion; the former finds it difficult to meet individual demand,while the latter can provide a truly personalized service; the main body of the former is simple and clear,while that of the latter is diverse and complex.