兰州市玫瑰节会开发现状及对策

The Status and Countermeasures about Lanzhou Rose Festival

兰州永登县苦水镇的玫瑰,历经200多年的培植,形成了闻名遐迩的"苦水玫瑰"品牌,苦水镇也因此享有"中国玫瑰第一乡"的佳誉。如今,依托永登县丰富的旅游资源和深厚的文化底蕴,抓住国家大力建设丝绸之路经济带的机遇,来提升苦水玫瑰知名度、发展苦水玫瑰产业、带动当地旅游业是迫在眉睫的问题。永登玫瑰节自2008年升级为兰州市玫瑰节后有一定发展,但也存在一些问题。本文在对兰州市玫瑰节会的现状及存在问题进行分析思考的基础上,提出了针对性的对策,以促进玫瑰为主题的当地旅游业健康有效地发展。

The rose of Kushui Town in Yongdeng County ,Lanzhou,through 200 years＇ cultivation,has been shaped into famous brand “Kushui Rose”,by doing that,Kushui Town earned the gracious reputation of “the first town of rose in China”.Nowadays,relying on the abundant tourism resourses, exploiting cultural heritage and great state efforts of building the ecnomic zone of “silk Road”,promoting the popularity of Kushui Rose, exploiting Kushui Rose industry and driving local tourism are urgent priorities.Since Yongdeng Rose Festival was upgraded into Lanzhou rose Festival, it had certain development bat threr still remain some problems.On the basis of the status of Lanzhou Rose Festival and reflection upon existing questions, several countermeasures had been put forward so as to facilitate local tourism themed as rose in a healthy and efficient way.