传统广播电视融合新媒体的思考

Thinking of Traditional Radio and Television Intergration of New Media

广播电视与新媒体的融合,不再仅仅是技术、设备、传播手段的新媒体化复制。还应包含治台理念、新闻视角、内容选取、报道手法、技术设备等环节的融合,甚至是转型。从一个广电人的视角思考融合,提出了一些具体的思路,以供同行参考。

The fusion of radio and television and new media, is not only the new media replication of the technology, equipment and communication, but also including the fusion and even the transformation of rule concept, the visual angle of news, content selection, reporting techniques, technology and equipment and other sectors. In this paper, from the perspective of a radio and TV media person, some concrete ideas are put forward for reference.