战略联盟有助于新创企业获取合法性吗?——一个有调节的中介模型

Does Strategic Alliance Really Help New Venture Acquire Legitimacy: A Moderated Mediator Model

基于珠三角地区197家新创企业的问卷调查数据,运用结构方程模型探讨了探索式学习、利用式学习在战略联盟与合法性之间的中介效应以及环境动态性的调节效应。研究发现:(1)战略联盟对新创企业的合法性获取有正向影响。(2)探索式学习、利用式学习在战略联盟与合法性之间存在部分中介效应。(3)探索式学习、利用式学习的中介作用实现受到环境动态性的调节,即探索式与利用式学习对合法性的影响是有调节的中介作用。

Based on the survey data of 197 new ventures in the Pearl River Delta region, paper explores the mediating effect of the exploration learning and exploitation learning on the relationship between the strategic alliance and the legitimacy, and the moderating effect of environmental dynamism by using the method of Structural Equation Model. The results show that： Firstly, there is a positive relationship between strategic alliance and the legitimacy of new ventures; Secondly, there is a part mediating effect of the exploration learning and exploitation learning on the relationship between the strategic alliance and the legitimacy of new ventures; Thirdly, the environ- mental dynamism plays a moderating role on the mediating effect of the exploration learning and exploitation learning. In fact, exploration learning and exploitation learning, as moderated mediators, had effects on the legitimacy of new ventures.