高校图书馆的MOOC服务创新与营销

The MOOC Service Innovation and Promotion of University Library

在大数据时代的当下,MOOC的兴起和膨胀并非偶然现象:相对落后的传统教育模式、不断上升的高等教育成本与全民教育普及、互联网技术的迅速进步是相互矛盾的。面对MOOC的到来,高校的全面深化改革迫在眉睫。作为高校主要教辅单位、读者学习的前沿阵地的高校图书馆,在认识到MOOC出现的必然性和重要性的同时,看清MOOC发展方向,力求MOOC服务创新,制定MOOC服务营销策略。

In the big data era, the appearance and expansion of MOOC is not an accidental phenomenon at all. For traditional education mode, the rising cost of higher education is in contradiction with the popularity of universal education and the faster progress of intemet technology. The comprehensively deepening reform of university has been extremely urgent with the coming of MOOC. As an important part of university and the forward position of readers＇ learning, university library must research the applicable developing direction to implement MOOC service innovation and promotion.