外宣翻译本体研究的多维思考

Studies on the International Publicity Translation:a Multiple Dimension

文章总结了目前外宣翻译研究的特点与不足,认为最大的不足就是它不具有学科地位,对中国建构国家形象产生了负面影响。此外,还阐述了翻译的学科地位,探析了外宣翻译研究的翻译学和传播学属性,建设性地提出了跨学科视野下的外宣翻译的内部体系和外部体系。

Characters and inadequacies in the studies of the international publicity translation are summarized. It is concluded that the worst inadequacy is that it fails to take a discipline branch so that it does not contribute to the construction of China＇s image. In addition,this paper also explores the discipline status of the study of translation,as well as the translation study and communication character of the international publicity translation. The interior and exterior system of the international publicity translation is proposed from a multi-disciplinary perspective.