基于用户体验的智慧旅游项目评价体系研究

The Research of Project Evaluation System of Smart Tourism Based on User Experience

智慧旅游能够借助先进的信息技术手段去智能化的解决用户在旅游过程中的痛点，从而最大限度的满足用户的个性化需求。因此，用户体验评价对于智慧旅游项目的顺利建设具有重要的指导意义。本文根据智慧旅游的特点，从用户的角度出发，提出了基于用户体验的智慧旅游项目评价体系。按照用户体验的一般特征，在遵循目的性、客观性、系统性、可行性、广泛适用性等原则的基础上，从感官体验、程序体验、内容体验、关联体验四个方面构建了基于用户体验的评价指标体系，并利用模糊综合评价法设计了项目评价的具体步骤。

Smart tourism by means of the advanced information technology to the solution of the intelligent user in the process of tourism spot, to maximize meet the personalized needs of users. As a result, the user experience evaluation to the construction of smart tourism project has important guiding significance. In this paper, according to the characteristics of the smart tourism, from the perspective of users, is proposed project evaluationsystem of smart tourism based on user experience. In accordance with the general characteristics of the user experience, in the purpose, principles of objectivity, systematic, feasibility, wide applicability, etc, on the basis of experience, from sensory experience, program experience, content experience, related experience four aspects to build the evaluation index system based on user experience, and uses the method of fuzzy comprehensive evaluation to design the concrete steps of the oroiect evaluation.