四川酒文化创意旅游发展研究

On Innovative Tourism Development of Sichuan Liquor Culture

以酒文化创意提升酒文化旅游的内涵质量,是四川酒业与旅游业发展的必然选择。文章分析了四川酒文化旅游发展现状,指出酒文化创意旅游发展面临创意环境亟待完善、整合营销传播实现困难、跨界创意人才匮乏等制约因素,进一步发展须通过创新机制优化创意旅游发展环境、尊重产业规律探寻酒文化旅游创意、加强酒文化创意旅游品牌化建设探索与实践、建立推动酒文化创意与旅游业深度融合的人才支撑。

To promote the quality of liquor culture tourism through innovation is a necessary choice for Sichuan liquor and tourism industries. The paper analyzes the current situations of liquor culture tourism in Sichuan,and points out restrictive factors for its further growth such as perfection of innovation environment,difficulty in integrated marketing and lack of innovative cross-industry talents. Corresponding strategies include optimizing innovative tourism development environment through mechanism improvement,exploring liquor culture flowing industrial development patterns,strengthening brand development,providing professionals to deepen the integration of the liquor and tourism industries.