基于IAP框架的我国动漫游戏产业三维推动模式研究

Research on Three- dimension Promoting Model of Animation and Game Industry in China Based on the IAP Framework

基于帕森斯AGIL模型和经典的SCP分析范式,设定相关假设,探索性地构建IAP(Institution-AbilityPerformance)分析框架。在此框架下,提出我国动漫游戏产业发展的三维推动模式,并具体分析各维度的运作机理,包括:双向产业链发展,即以品牌授权和知识产权质押为核心的经济推动;新平台应用,即以数字技术应用为引导的技术推动;社会网络效应,即以"生产者—消费者—研究者"社会网络为基础的社会推动。在以上分析的基础上,进一步探讨三维推动模式的实现机制。

Based on Parsons AGIL model and the classic SCP paradigm, the paper sets up assumptions and builds the IAP analytical framework （ Institution - Ability - Performance） . Under this framework, the paper proposes the Three - Dimension Promoting Model of Animation and Game Industry in China, and gives a detailed analysis of the operation mechanism of each dimension including： （ 1 ） Bi - industry chain development： economic pushing with brand licensing and intellectual property rights pledge ; （2） The new platform application ： technological pushing with application of new digital technology; （ 3 ） Social network effects ： social pushing with ＂producers - - - consumers - - - researchers＂ interaction. Based on the above analysis, the paper further explores the implementation mechanism of the three - dimensional pushing mode.