宝鸡市休闲农业与乡村旅游发展的SWOT分析及对策研究

SWOT analysis and countermeasure of leisure agriculture and rural tourism in Baoji

通过对宝鸡市休闲农业与乡村旅游业发展现状、存在问题、发展优势与发展机会等进行SWOT分析,提出了延伸产业链条,提升旅游品质;举办大型活动,冲淡季节差异;科学合理规划,注重政府引导;树立品牌形象,引导游客分流等宝鸡市休闲农业与乡村旅游发展的对策。

This paper explains the current situation, problems, strengths and development opportunities through the analysis method of SWOT about leisure agriculture and rural tourism in Baoji city. Then it puts forward four measures such as not only extending industrial chain and improving the quality of tourism, but also organizing large - scale events and diluting seasonal difference, simultaneously, planning scientifically and legitimately, paying attention to government guidance, setting up a brand image and guiding space shunt of visitors.