知识架构、信息筛选与群体对立认知机制

Knowledge schema,information screening and opposing group cognitive mechanism

在一个组织乃至整个社会中,认知差异往往构成组织冲突的重要成因。研究基于知识管理理论与认知理论,以转基因技术产品为例,对群体对立认知的形成机制与互动模式进行探索式案例研究。研究发现持不同观点态度的群体可以追溯到其不同的知识架构基础,例如支持("挺转")群体的专业知识逻辑和方法逻辑,抵制("反转")群体的非专业知识逻辑、生活经验和职业经历,及其基于不同知识架构的信息搜寻和筛选策略,进而形成不同的认知模式和认知对象,故提出一个整合性的认知框架。研究还发现支持群体在互动中演化出正面自证和推翻质疑两种应对策略。这些结果对于消除认知偏见、企业制定市场进入战略和政府政策制定都有一定的启示意义。

Based on knowledge management theory,this study explores the formation mechanisms / interaction patterns of opposite group cognition with regard to transgenic technology and products by applying case study approach. We find that groups hold different viewpoint due to different knowledge schema： specialized knowledge logic and methodology logic of ＂for＂group; non- specialized knowledge logic and experience logic of＂against＂group. Knowledge schema will generate corresponding unique information screening strategy and cognitive pattern with distinct focus. Our study not only proposes an integrated cognitive framing,but also discovers that the＂for＂group has developed two response strategies against＂against＂group and the interaction pattern shows cognitive bias and potential intersubjective sharing core.