摘要
In what is likely the most expensive televi- sion advertisement for Singles Day since the shopping festival was founded in 2009,American actor Kevin Spacey---appearing as his character U.S. President Frank Underwood from House of Cards--wished the audience a happy Singles Day and listed the number of items he wanted to buy to celebrate. Singles Day, or Double 11, falls on November 11 every year and is China＇s equiva- lent of Cyber Monday in the United States, though it dwarfs its American counterpart. Chinese e-commerce giant Alibaba broke its own record this year, recording $14.3 billion in sales over the 24-hour period.
China’s online shopping frenzy goes global In what is likely the most expensive television advertisement for Singles Day since the shopping festival was founded in 2009,American actor Kevin Spacey—appearing as his character U.S.President Frank Underwood from House of Cards—wished the audience a happy Singles Day and listed the number of items he wanted to buy to celebrate.Singles Day,or Double 11,falls on November 11 every year and is China’s equiva-
