“互联网+”时代的学术期刊移动出版——“域出版3521提升工程”的探析与思考

Mobile Publishing of Academic Journals “Internet +”——An Analysis and Exploration of “Domain Published 3521 Promotion Project”

李克强总理在今年的政府工作报告中首次提出"互联网+"行动计划。而移动出版就是互联网+手机生产+出版物的结果,是未来提升出版业创新能力和发展效率的主要手段。探析北京超星集团"域出版3521提升工程",移动出版产业只有站在学术期刊"互联网+"政策执行与战略创新的制高点、内容生产与技术支撑的制高点、能力建设与市场引领的制高点,才有机会在国际学术期刊移动出版界也发挥战略领航、市场主导作用。

Premier Li Keqiang proposed the ＂Internet ＋ ＂plan in the government work report in 2015 for the first time.＂Mobile Publishing＂is the production of Internet,mobile phone production and publications. It is the primary means for improving the innovation capacity of publishing industry,and enhancing the efficiency of development. Based on the analysis of Beijing Super Star Group＇s＂Domain Published 3521 Promotion Project＂,the paper put forth that only＂Mobile Publishing＂industry race to control the commanding point in policy implementation and strategic innovation of academic journal＂Internet ＋ ＂,the production of content and technical support,construction of the ability and market leading,can we catch the opportunity to dominate the market in international academic journal.