呼和浩特地区中小农产品加工企业营销能力影响因素研究

Research on the Influencing Factors of the Marketing ability of Small and Medium Sized Agricultural Products Processing Enterprises in Hohhot

立足呼和浩特市农业资源优势,建立和发展能够适应消费者有效需求,开拓潜在市场需求的新型农产品加工营销业,是带动农业结构战略性调整和农民增收的重要途径。文章首先对呼和浩特地区农产品加工企业营销能力影响因素进行系统的分析,然后提出了提升营销能力的建议。

Based on the advantages of agricultural resources in Hohhot city, the establishment and development of agricultural products to meet the needs of consumers, and to explore potential market demand for new agricultural products processing and marketing, is to promote the strategic adjustment of agricultural structure and an important way to increase farmers＇ income. This paper first analyzes the influence factors of marketing ability of agricultural products processing enterprises in Hohhot, and then puts forward the suggestions to improve marketing ability.