柔性供应链管理在电商服装行业中的应用研究

Application and Study of Flexible Supply Chain Management in the Clothing Electricity Business

互联网销售时代,满足客户的潜在需求是企业实施供应链管理的目标所在,以客户价值为导向,柔性、快速响应客户需求的供应链管理思路将成为企业重要的管理战略。文章以最能凸现快速响应客户需求的服装行业为背景,以柔性供应链管理为主题,讨论柔性供应链管理的应用必要性及主要对策,以此对当前的电商服装行业的发展做一些分析和展望。

Internet marketing era, enterprise supply chain management target is to meet the potential needs of customers,and important administrative strategy will be supply chain management idea of based on customer value-oriented, flexible, rapidly response customer demand. This article theme is flexible supply chain management based on the clothing electricity business which most rapidly response to customer demand, and discussing the application necessity and main countermeasures for flexible supply chain management, as some analysis and prospects for the current clothing electricity business.