从多边市场到产业平台——基于中国视频网站演化升级的研究被引量：17

From Multi-sided Markets to Industrial Platforms——A Case Study on Evolution and Upgrade of China's Video Websites

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摘要本文首先构建了平台策略推动下的平台资源、功能及地位演化的理论框架,然后以中国视频网站为例进行案例研究。研究发现,视频网站的升级经历了三个阶段:第一阶段,视频网站通过纵向扩展发展为多边市场;第二阶段,视频网站利用平台嵌套策略打造了以自身平台为中心的在线视频生态系统;第三阶段,视频网站通过实施平台包络,开始进入并整合线下的视频内容产业链,建立全视频产业的平台生态系统。 This paper first develops a theoretical framework of strategy-pushed evolution of platform resources , functions and statuses , and then empirically investigates the evolution of China＇s video websites .It is found that video platforms experience three stages of upgrade：from multi-sided markets in the first stage ,to platform-centered online video ecosystem in the second stage ,and leveraging powerful online resources and capabilities to integrate offline video content market and developing an industry-wide platform ecosystem in the third stage .The research will be relevant for understanding evolution and upgrade of other platform industries .

作者万兴杨晶

机构地区南京财经大学工商管理学院/企业发展战略研究所

出处《经济与管理研究》 CSSCI 北大核心 2015年第11期81-89,共9页 Research on Economics and Management

基金国家自然科学基金青年科学基金项目"平台质量竞争及平台升级的理论与实证研究--以网络型信息产业为例"(71103079) 国家自然科学基金项目"三网融合与有线电视业的发展与规制:以数字化内容为媒介的分析"(71173036) 国家社会科学基金项目"中国生产性服务业发展的战略转变和机制设计研究"(15BJY023) 教育部人文社会科学研究规划基金项目"基于消费者在线行为的平台差异化与平台开放战略研究"(15YJA630065) 中国制造业发展研究院2014年度开放课题"需求侧驱动的制造企业战略研究"(SK20140090-16)

关键词多边市场产业平台视频网站平台生态系统 multi-sided market industrial platform video website platform ecosystem

分类号 F49 [经济管理—产业经济]

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