商业模式设计与企业竞争优势——竞争战略与冗余资源的调节作用

Business Model Design and Enterprise's Competitive Advantage——Moderating Role of Competitive Strategy and Slack Resources

本文对企业商业模式设计与竞争优势的关系进行理论推导与实证检验,不仅考察商业模式设计对企业竞争优势的直接影响,同时讨论并检验商业模式与竞争战略之间的匹配对企业竞争优势的作用。不仅如此,本文还对效率型商业模式设计与新颖型商业模式设计对竞争产生的协同效应进行分析,同时考虑企业资源水平的调节效应。实证结果表明:新颖型商业模式设计与效率型商业模式设计都对企业竞争优势有正向作用;两种商业模式设计的协同性与企业绩效之间的关系受到企业冗余资源水平的影响;商业模式设计与竞争战略对企业竞争优势的提升具有匹配作用。

This study carries on a theoretical deduction and empirical test on the relationship between the enterprise＇s business model design and competitive advantage .This paper examines not only the direct effect of business model design on competitive advantage , but also the impact of matching between business model and competitive strategy on the competitive advantage .In addition, it also examines the synergistic effect of efficiency-centered and novelty-centered business model design on the competitive advantage ,as well as the moderating role of slack resources .The empirical results showed that both types of business model design have a positive effect on enterprise competitive advantage .At the same time,the synergistic effect of both types on the competitive advantage can be affected by slack resources .Besides,there is a matching effect of business model design and competitive strategy on enterprise＇s competitive advantage .