福州三坊七巷地域旅游产品的包装设计

Package design of tourism products of Three Lanes and Seven Alleys in Fuzhou

地域产品主要靠其特色性和地域特色文化的传播来吸引旅游者,其包装设计显得尤为重要。通过对三坊七巷整条南后街的调查,发现地域旅游产品销售不太乐观,地域特色产品的包装特点不突出。将三坊七巷建筑造型色彩、纹饰符号、具有民俗民风的工艺品造型、各种传统产品的包装造型等地域文化元素,运用在地域产品包装设计的色彩、图形、造型、文字等方面,是其旅游产品包装设计思路。

Local products which are largely attracting tourists by the characteristics of geographical products and the spread of geographical culture,thus a good product package design is particularly important. Although ＂ Three Lanes and Seven Alleys＂ is one of the Chinese famous top ten historical and cultural streets,according to the investigation of its entire South Street,the local tourism products sale is not optimistic because of the lack of package features of the products. In the paper it is pointed out that the tourism product package design of ＂ Three Lanes and Seven Alleys＂ should aim at such ideas as how to explore its geographical and regional characteristics,e.g.,the architectural style,color,decoration symbols,folk customs crafts and traditional products package and use of the local cultural elements in the local products package design in terms of colors,graphics and shapes,etc.