江苏中小企业转型升级中的软实力构成要素研究

The Research On Soft Power Of The Transformation And Upgrading Of Jiangsu Smes

目前,江苏省高度重视中小企业转型升级,也出台了多项政策为江苏中小企业的转型升级提供硬实力支持。而本课题组在调查了101家中小企业的基础上发现,除了硬实力的支持外,经营理念、创新能力、管理能力和营销能力是目前影响江苏中小企业转型升级中的四大重要软实力构成要素。

At present, the Jiangsu Government attaches great importance to the transformation and upgrading of medium- and small-sized enterprises. Meanwhile,it announces some polices in order to provide hard power for the transformation and upgrading of Jiangsu medium- and small-sized enterprises.After surveyed 101 SMEs by our research team, we find that besides the hard power, there are other four essential factors of soft power influencing the transformation and upgrading of Jiangsu medium-and small-sized enterprises,which are business philosophy,innovation,management and marketing capacity.