潮汕游神赛会民俗文化旅游开发的思考

Study on Tourism Exploitation of Chaoshan Folk God-pageant Ceremony

潮汕游神赛会是潮汕民间最具文化特色的信仰祭祀和民间游艺活动。文章对潮汕游神赛会民俗文化旅游开发的基础和存在问题进行分析,指出潮汕游神赛会民俗文化旅游开发的产品类型选择应以民俗节庆开发为主,以博物馆中民俗专区、民俗文化园内表演项目、非遗传习机构和教育基地文化传承、及旅游纪念品开发为辅。要在科学发展观指引下加强对潮汕游神赛会民俗的保护,重视潮汕游神赛会民俗旅游产品"文化符号"的意义,并做好潮汕游神赛会民俗文化旅游产品开发的配套和营销。

Folk God-pageant ceremony is the most distinctive worship ceremony and recreational activity in Chaoshan area. Based on the analysis of its value of developing folk tourism and the type of cultural preservation, we suggest that Chaoshan Folk God-pageant ceremony be developed into tourism products such as tourism festival, museum, performance in folk culture village, intangible cultural heritage training center and tourism souvenir. Furthermore, the article expounds the approaches to protect and exploit the traditional folk custom, and emphasizes that the cultural meanings and marketing of the custom-tourism-products should be deeply discussed.