国内外旅游目的地营销研究进展与评价

Research Progress and Evaluation of Tourism Destination Marketing in China and abroad

通过梳理国内外核心期刊的现有文献,从旅游目的地形象、旅游目的地营销组织、旅游目的地营销信息技术、旅游目的地促销及旅游目的地营销主体等五个方面比较分析了国内外旅游目的地营销研究现状及研究成果,并在此基础之上进行研究评价,旨在为旅游目的地营销研究提供一些参考。

This paper, by reviewing the existing literature of domestic and international core journals, analyses the research status and research findings of tourism destination marketing in China and abroad from five aspects as tourism destination image, tourism destination marketing organization, tourism destination marketing information technology, tour- ism destination promotion and tourism destination marketing subject. Then it gives evaluation, which aims to provide some reference for the research of tourism destination marketing.