网上药店网站评价与思考——以广东省为例

Evaluation and Thinking of Online Pharmacy Websites——Taking Guangdong Province as an Example

目的:评价网上药店的网站质量和运行规范性,并根据评价结果提出网站建设的参考性建议。方法:邀请10名专家对评价对象的三级指标打分,汇总后通过Excel软件计算出评价对象的二级指标得分及总分。结果:网上药店网站质量及运行规范性参差不齐,尤其表现在服务方面。结论:网上药店要从安全的网站保障、高效的速度和良好的形象设计、周到的服务、及时的药品相关信息等多方面进行网站建设。

Objective： To evaluate the quality of the online pharmacy website and its running standard,then put forward suggestions to the website construction based on evaluation results. Methods： Invite 10 experts to grade the website according to the tertiary index,after that the object＇s secondary index score is calculated by using Excel software. Result： The quality and running standard of online pharmacy site is uneven,especially in services. Conclusion： To improve the online pharmacies,efforts should be made from the following aspects： website security,efficient speed and good image design,attentive service,and timely information,etc.