福建省外贸企业跨境电子商务发展策略研究

Research on the Development Strategy of Fujian Foreign Trade Enterprise

随着福建省自由贸易试验区的建立,政府加大了对跨境电子商务的扶持力度。福建省外贸企业应抓住机遇,加强信息化建设,选择适合的第三方电子商务平台,提高物流配送效率,注重引进和培养复合型国际电子商务人才,以顺应经济发展的潮流,在激烈的国际市场竞争中立于不败之地。

With the establishment of Fujian pilot free trade zone, the provincial government has increased its support for cross-border e-commerce. In order to comply with the trend of economic development and stand stead-ily in the fierce international competition, foreign trade enterprises in Fujian should seize the opportunity, strengthen information construction, select the third party e-commerce platform, improve logistics efficiency, and focus on the introduction and training of complex international e-commerce talents.