消费者异质性对中国出口贸易影响研究

Influence of Consumer Heterogeneity on China's Export Trade

具有幸福感差异的目标国对中国的出口是否有影响?理论方面,本文在Melitz和Ottaviano(2008)的异质性企业模型基础上,提出消费者异质性对出口市场有重要影响。实证方面,本文将贸易与社会、心理学指标(幸福指数)相结合,并利用2001年至2012年间中国和29个出口目标国相关数据进行分析,检验结果与理论模型一致:目标国消费者偏好匹配程度、市场规模以及中国产品自身质量水平对中国出口额有显著正的影响,而目标国质量水平则有反向作用。,选取出口目标国的国内人均收入作为目标国消费者异质性衡量指标,其结果也是稳健的。

Does the different happiness index in export countries effect on China＇s exports？ In the aspect of theory,based on heterogeneous enterprise model in Melitz and Ottaviano（ 2008）,we put forward that the heterogeneity of different countries（ typical） consumer heterogeneity have important influence on the export market. In terms of empirical,this article will combine trade with the social and psychological indicators（ happiness） and by using the 29 Chinese export target countries relevant data from 2001 to 2012 get the test results consistent with the results of the theoretical model： the target consumer preference unmatched degree,China＇s product quality level and the size of the market have significant positive influence on Chinese exports,however the quality level of the target countries has a negative effect. Then,we select the export target countries domestic per capita income as indicators of the target consumer heterogeneity,the result is robust.