摘要
包装设计的商业性使得过度包装、技术洛可可式包装、相似化包装等诸多问题频频出现。面对这些问题,包装设计师要肩负起应有的社会责任,在包装设计时,关注环境保护,关注人的基本需求,关注文化,关注公共健康,做有社会价值的设计。
Commercial packaging design could lead to the occurrences of issues such as over packaging, Tech- Rococo packaging and similar packaging etc. Confronted with these problems, packaging designers should take up their social responsibility. It is suggested that environmental protection, basic human needs, culture and public health should be taken care of in order to make packaging designs with social value.
出处
《包装学报》
2015年第4期52-56,共5页
Packaging Journal
关键词
包装设计
社会责任
社会价值
设计关怀
packaging design
social responsibility
social value
design showing care
