农村儿童零食消费行为及其影响因素研究

Study on children's consumption behavior and influencing factors toward unsafe snacks in the rural area

基于江西320名5-12岁学龄期儿童问卷调查数据，运用二元logistic回归方法，实证分析农村儿童零食消费行为及其影响因素。结果表明，祖父母和母亲是购买儿童零食的主要成员，20．3％的儿童自己购买零食。儿童选择购买渠道具有随意性，易于在安全问题高发的小卖部或路边摊购买零食。儿童频繁消费的零食排名前五位是饮料、蛋糕／派类、糖果、乳制品和火腿肠类。家长对零食的喜好、父亲文化程度、儿童年龄和儿童是否自己购买显著正向影响儿童频繁食用零食，家长对零食安全的满意度和对“三高”食品的限制程度具有负向影响。

Based on a survey toward 320 children aged from 5 to 12 in the rural area of Jiangxi province, this study used binary logistic regression method to analysis the significance of factors affecting children＇s consumption behavior. The results show that grandparents and mothers were the main members of purchasing snacks, however, 20.3% of children bought the snacks themselves. They randomly chose the purchasing place and were inclined to choose street foods or small shops where were easily found unsafe snacks. The top 5 of unsafe snacks which children frequently consumed were beverage, cake/pie, candies, dairy products and sausage. Parents＇ preference on snacks, education background, children＇s age and whether children purchase snacks themselves significantly and positively affected children＇s consumption behavior, while parents＇ satisfaction degree toward the snack safety status, and attitude toward the snacks with high level of sugar, salt and fat had negative effect.