试论温州传统食品产业的品牌形象与时尚化设计构建

Try to Discuss Brand Image of the Traditional Food Industry in Wenzhou and Fashionable Design

本文旨在从艺术设计的角度，分析温州传统食品产业的时尚化设计过程中遇到的问题。即以创新型设计的概念理解食品产业的品牌，借助品牌形象的时尚包装，将传统食品进行更具特色的展现。文章重点阐述如何将温州传统食品品牌的传统与时尚、形象塑造与设计概念相结合，以食品的自身特点为主，融入当地的特色文化，赋予传统食品新的附加价值，提升人们对传统食品的重新认识和界定，进而为温州传统食品产业注入崭新的活力，为企业发展创造更有利的空间。

This article analyzes the problem of Wenzhou traditional food industry from the perspective of art and design. With the understanding of innovative design concept and the help of fashion brand image packaging, Wenzhou traditional food will show more characteristics.The article focuses on how to combine the tradition with fashion, to combine image creation with proper design concepts.The local culture characteristics are brought into the image packaging industry,which can improve people＇s recognition to traditional foods and inject new energy to the traditional food industry in Wenzhou. In these circumstances, enterprise development will be improved.