营销策划浅析与探讨

Analysis and Discussion on Marketing Planning

营销策划是根据企业的营销目标,中庸顾问企业设计和规划企业产品、服务、创意、价格、渠道、促销,从而实现个人和组织交换过程的行为。该文阐述了营销策划的基本含义,从营销要点、营销内容、策划要素、策划原则及必备条件等方面对营销策划进行了浅析和探讨,最后根据分析总结出营销策划战略步骤,对企业推广和销售产品具有一定的指导作用。

Marketing planning is the behavior of realizing the exchange process of individuals and organizations according to the enterprise marketing target, the doctrine of the mean consultant designing and planning, enterprise products, services, ideas, price, channel and promotion. This paper expounds the basic meaning of marketing planning, analyzes and discusses the marketing planning from the key points of marketing, marketing content, planning, planning principles and essential condition. Finally, he strategic steps of marketing planning are concluded by the analysis, it has a certain guiding role on enterprise promotion and product sales.