基于大数据平台的云南省农产品精准营销策略研究

Yunan province agriculture product precision marketing research based on big data platform

为了借助大数据平台有效开展云南省农产品精准营销,通过分析营销环境变化、云南农产品精准营销现状与问题,结合大数据平台在市场洞察、营销策略制定、营销成本与效率等方面的优势,从网络基础设施和大数据平台建设、平台有效利用、构建精准营销体系、重点扶持、人才培养等方面,提出云南省借助大数据平台开展农产品精准营销的对策。

In order to carry out precise marketing on agricultural products in Yunnan Province by big data platform effectively, we analyze the change of marketing environment, the marketing situation and problems of Yunnan agricultural products precise marketing,combined with the advantages of big data platform in marketing discerning, the formulation of marketing strategy,marketing cost and efficiency. We propose strategies for Yunnan to carry out precise marketing on agricultural products from such aspect as the construction of network infrastructure and big data platform, effective use of platform, building precise marketing system, key support, personnel training and so on.