基于关系营销的供应商合作伙伴选择研究

Supplier cooperation partner selection research based on relation marketing

近年来,市场竞争日益加剧,越来越多企业开始关注并重视关系营销。本文通过对国内外相关研究成果的梳理和借鉴,针对国内企业的现状,总结出供应商合作伙伴选择的流程,建立基于关系营销的供应商评价指标体系。

In recent years, owing to the fierce market competition, relationship marketing is attracting more and more enterprises. Implementing relationship marketing can help enterprises win sustainable competitive advantage, form business relationships ability on establishing and maintaining supplier partnerships,enhance their social capital. On the basis of the review of the domestic and foreign relevant research results and the present situation of enterprises in China, this thesis summed up the process of the supplier partner selection, established supplier evaluation index system based on relationship marketing.