工商管理类专业大学生企业社会责任认知的调查与分析

Investigation and analysis of university student major in business' s realization on enterprise social responsibility

企业社会责任是工商管理类专业学生培养过程中的重要内容。本研究通过调查问卷的方式,对我国工商管理类专业本科生的企业社会责任认知现状进行了调查和分析。数据分析结果显示,我国工商管理类专业大学生的企业社会责任认知情况总体良好,但是对企业社会责任理解的准确度和深度仍然不足。结合国外知名高校成熟的经验借鉴,本文从培养目标、培养体系、课程内容、教学方法四个方面,对我国工商管理类学生的企业社会责任教育和培养提出了相关建议。

Corporate social responsibility is the main content in the education process of college students in the major of business administration. Based on the results of questionnaire survey, this paper analyzed the current situation of college students ＇ recognition of corporation social responsibility. The research results show that the recognition of college students in the major of business administration is good, but not accurate. According to the successful experience of global famous universities, this paper proposed related suggestions on the education objectives, teaching systems, teaching contents and teaching methods.