泛娱乐时代下我国公益真人秀节目的创新发展

Innovative Development of Chinese Reality Show for Public Interest in Pan Entertainment Era

面对我国的电视真人秀节目在繁荣发展时期所面临的"泛娱乐"现象,电视媒体将"公益"融入到节目的制作中去,在发挥价值引领作用和兼具实用性方面,一些公益真人秀节目取得了初步的成功。今后,我们应该加强节目创新能力和本土化的改造能力,积极与新媒体合作加大公益宣传,创造出具有中国特色的公益真人秀节目,使公益真人秀节目获得长足发展。

Faced with the phenomenon of pan entertainment in the booming time of reality show for public interest,TV program-makers integrate the public service into the making of the programs. Some reality shows for public interests have made initial success in value guidance and practicability. From now on,we should strengthen our ability of innovation and localization reform,and then cooperate with new media to increase public awareness,producing more Chinese- style reality shows for public interests for far- reaching progress.