我国真人秀节目本土化的问题与对策研究

Study on the Problems and Countermeasures for the Localization in the Reality Show

真人秀节目源自欧美,自引入我国以来一直受到广大观众的欢迎。然而,我国的真人秀节目在本土化过程中呈现出种种问题,原创力低下,片面追求收视率和经济效益,忽视社会效益,不惜肆意炒作、制造噱头,暴露人性的阴暗面等都是我国真人秀节目存在的突出问题。本文着重分析我国真人秀节目本土化的现状与存在问题,并针对这些问题提出相应的解决策略。

Reality show originated from Europe and the United States,which has been welcomed by the vast audience since its introduction of our country. Reality show in China,however,shows some problems in the process of localization such as low original creativity,one- sided pursuit of ratings and economic benefits,neglecting its social benefits,wanton hype,manufacturing stunt,exposition the dark side of human nature. This essay analyzes the present situation and existing problems in the localization of reality TV show,and proposes the corresponding strategies to solve these problems.