摘要
社会化媒体日益成为人们评论影片的主要渠道和口碑营销的新兴载体。本文以"豆瓣电影"和"新浪微博"两个社会化媒体平台上的24部影片评论信息为研究对象,选取两个平台上具有代表特征的数据项进行电影总票房和动态周票房的预测研究,得出用两个平台分别预测电影总票房和周票房的通用模型,并对电影制片方和影院的营销策略提出相关建议。
Social media is increasingly becoming a main channel for users to share film reviews and an emer ging platform for word-of-mouth marketing. This article selects 24 movies in two different social media platforms, ＂Douban Film＂ and ＂Sina Weibo＂, forecasting the total box office and dynamic weekly box office through the data analysis, and concludes with the predicting model for total and weekly box office in two platforms respectively, which gives the researcher, film marketers and merchants some new reference and suggestions.
出处
《信息资源管理学报》
2015年第4期57-64,80,共9页
Journal of Information Resources Management
基金
国家社会科学基金项目"参与协作式情报空间的构建与应用研究"(10CTQ016)的成果之一
