破解双寡头垄断的商用大飞机定价策略设计

Pricing Strategy Design of Commercial Large Aircraft for the Double Oligopoly

在短期内,全球商用大飞机市场处于波音和空客公司的双寡头垄断格局。大型商用飞机的定价策略设计应以双寡头垄断的市场为背景,同时需要考虑主制造商、各国政府、航空公司、消费者和金融服务机构等多主体的利益。因此,采用冲突分析建模,分析各主体对不同可行策略集的偏好,确定冲突的最可能解,提出商用大飞机主制造商的动态调整定价机制。

In the short term, the global commercial aircraft market are in the double oligopoly market of Boeing and Airbus Company.The pricing strategy design of large commercial aircraft should be based on the market of double oligopoly market. The interests of the main manufacturers, governments, airlines, consumers and financial services and other multi-agents also need to be considered. Therefore, the conflict analysis is used to analyze the multi-agents preference of the different feasible strategy sets and the most likely solution of the conflict is determined. Then the dynamic adjustment pricing mechanism of the large commercial aircraft＇s main manufacturers is proposed.