军校期刊效益最大化路径探析

Path of Analysis of Maximizing Efficiency Military Academy Periodicals

根据数字化环境下信息传播理论，数字传播的效果主要由受众决定。在这种情况下，军校期刊发展所面临的挑战远远大于机遇。实现军校期刊效益的最大化，应切实抓好4个方面的路径建设，即以大众化意识编辑出版军校精品期刊、从军队建设高度加强军校期刊的发行、运用信息技术增强军校期刊人际传播、在允许的范围内尽可能扩大赠阅范围。

According to digitization-background information transmission theory, the efficiency of digitalization transmission mainly relies on the acceptor. In this case, the development of military academy periodicals faces far more challenges than opportunities. In order to achieve efficiency maximization, great efforts need to be paid in the following four aspects： to edit and publish competitive periodicals under the guide of mass ideology, to strengthen periodical distribution on army building level, to enhance periodical interpersonal communication using advanced information technologies and to enlarge the possible scope of gift reading within allowable limits.