山东海滩旅游文化深层次开发的思考

A deep reflection on the development of Shandong beach tourism culture

海滩旅游已成为最受游客喜爱的室外娱乐方式。山东海滩旅游总体上还处于大众化、开放式、海水浴场型的大众游阶段,深入挖掘海滩休闲旅游资源的文化内涵,并辅以有效管理成为海滩旅游层次升级的有效手段。海滩旅游文化内涵的开发应本着主次分清、多样性与主题性相结合、以文化为根、以人为本、开发与保护相结合,坚持可持续发展原则,在政府与市场的双重作用下,重视游客参与度,开发多元化特色旅游产品。

Beach tourism, as the favorite outdoor entertainment, become the most popular tourist. Shandong beach tourism is generally in the popular, open, public swim beach stage. In-depth excavation of the beach leisure tourism resources, supplemented by effective management, has become an effective means of upgrading the levels of beach tourism. Beach tourism culture connotation of development should be in line with the distinguish including between primary and secondary, diversity and thematic, combining with culture as the root, people-oriented, combined with the development and protection, adhere to the principles of sustainable development, under the dual role of the government and the market, attaches great importance to the tourist participation, development of special tourism product diversification.