面向新医改的药品营销思路探析

Research on New Medical Reform Oriented Drug Marketing Ideas

简要探析了新医改的背景,针对新医改后的大形势提出了完善药品营销的新思路,这对于药企的稳步发展有非常积极的指导作用。

In this paper, a brief analysis of the background of the new medical reform, in view of the situation of the new medical reform put forward new suggestions to improve the marketing of pharmaceuticals, which for the steady development of the pharmaceutical companies have very positive guiding role.