基于Ordered Probit模型的导游员工作满意度及其影响因素研究

Research on Guides’Job Satisfaction and Influential Factors Based on the Ordered Probit

导游员是旅游行业的灵魂，在旅游市场中发挥着举足轻重的作用，目前探索影响导游员工作满意度的因素，并提高导游员的工作满意度已成为重要的课题。以湖南省导游员为例，运用Ordered Probit模型对146位导游员的调查结果进行分析，发现影响导游员工作满意度的因素中还存在这些问题：导游员工作强度大，没有与工资成正比；导游员培训机会少；缺乏劳动合同、社会保险等保障。最后提出建立合理的薪酬体系、规范的培训体系、有力的导游保障机制等建议。

Guides are the soul of the tourism industry, they play an important role in the tourism market. To ex-plore the factors influencing the job satisfaction of the guides,and to improve the guides’job satisfaction has become an important topic. Hunan province as an example,using Ordered Probit model of 146 survey results are analyzed, we found these problems：the high intension, low wages, less training opportunities, lack of labor contracts, social insurance, etc. Finally the author proposed these：the reasonable compensation system, normative training system, powerful guide guarantee mechanism and so on.