论汉江生态经济带的生态旅游营销策略

Tourism Marketing Strategy of Hanshui Ecological Economic Zone

汉江生态经济带是长江经济带的重要组成部分,在湖北经济社会发展中具有重要的战略地位。汉江生态经济带突出发展生态旅游,既是顺应时代发展的需要也是提升旅游竞争力的重要途径。同时,汉江生态经济带发展生态旅游具有得天独厚的条件:自然生态资源禀赋良好,人文生态旅游资源丰富多彩,应该从开展特色生态旅游项目;精准定位、打造生态旅游品牌;多渠道宣传生态旅游形象等方面进行旅游营销。

The Hanshui River Ecological Economic Zone is an important part of the Yangtze river economic belt, which has an im-portant strategic position in the economic and social development of Hubei province. It is the demand of timely development and an important way to promote the competitiveness of the tourism to highlight the development of ecological tourism of the Hanshui River Ecological Economic Zone. At the same time, ecological tourism development of the Hanshui River Ecological Economic Zone has the advantageous conditions： rich endowment of natural ecological resources, rich and colorful humanities ecological tourist re-sources, which encourage the development of characteristic ecological tourism projects by accurate positioning and building ecologi-cal tourism brand, through various channels to promote ecological tourism image in tourism marketing.